Choose the opportunity.
We understand your business, agree on the buyers and set the targets. You approve the plan before outreach begins.
Open a different level of opportunity.
Your buyers are the Fortune 500. We build a coordinated path into the accounts that can change your business.
The opportunity is an account. The buyer is a committee.
Senior buyers make decisions together. We map the people behind the decision and open a relevant conversation with the committee.
- An account strategy your team approves
- A conversation with the buying committee
- A researched handover to your salesperson
From first conversation to a running program.
Put the operation in place.
We build the research, outreach and response systems in your accounts. Your team can see how it all works.
Learn from real conversations.
We manage the replies, book the meetings and refine the program. You see what is turning into pipeline.
$7.8 million in new enterprise pipeline across 16 accounts for a market leader in pay-equity software; 312 Fortune 1000 accounts engaged.
Inside the engagementA clear scope. Room to grow.
What the program includes
We map the committee for each target account and write one hand-written note to the whole buying committee. LinkedIn video and voice carry the follow-up. A person answers each reply and hands the account to your salesperson with the conversation and research attached.
Timing and scope
We are typically live in two to four weeks and review traction at 90 days. Every program is scoped to your market and your team on a 30-minute strategy call, and your proposal sets the scope and targets for your business.
Book a strategy callWhat you keep
You keep the workflows, lists, accounts and documentation. The operation is built inside your business from the beginning.
Pipeline is the beginning.
The knowledge from each account can become part of your company memory. An embedded GTM engineer connects that context to research, reporting and the next opportunity.
Explore embedded GTM engineeringBefore we begin.
How do you build the committee map?
A person researches each account and finds the two or three executives who own the problem you solve: the one who feels it, the one who pays for it and the one who signs. We start from your input on who bought last time, then read the org chart, recent hires and the initiatives the executives have put their names on.
Which titles do you write to, and how many per account?
Two or three executives per account, and the titles depend on your offer. For a pay-equity software leader, the Fortune 500 test went to HR leaders. We pick the people who can say yes and the people who would be asked, and put them on one thread. Writing to more reads as a blast; writing to one dies in a forward.
How do you protect our brand and stay compliant?
Every note is written for the account and checked by a person before it goes out, and you approve the account list and the words before anything sends. The notes come from separate sending domains, so your company domain never carries risk. Your customers and your do-not-contact list are excluded first, and anyone who says no goes onto the exclusion list.
Do we use our list or yours?
Both, and you approve the final list. If you already have named accounts, in your CRM or a spreadsheet, we start there, match every record against current customers and open opportunities, and map the committee at each one. If not, we build the list from your market and your input and send it to you for approval. It stays in your accounts.
How many accounts do you work per quarter?
It depends on the deal size and the size of your market. A program aimed at a wide enterprise market contacted 2,838 accounts in 90 days for an enterprise data and AI services firm; a hand-built Fortune 500 test runs far fewer, with more research on each, and produced 11.1% positive replies. The right number is the one your salespeople can work.
What happens in the first 90 days?
Days 1 to 30 are the build: the target list approved, the committee mapped, the first notes drafted. Days 31 to 60 are the run: notes out a few at a time, every reply answered within one business day, LinkedIn video and voice on the follow-up. Days 61 to 90 are the compounding: the list expands toward the accounts that opened.
How is success measured?
Accounts opened, meetings held and pipeline in your CRM, against targets we write down before anything launches. For a typical client selling to the Fortune 500, the target we set is 7 to 12 real opportunities a month. On deals of this size the sales cycle runs past 90 days, so the first quarter is judged on opened accounts and qualified meetings.
How does this fit with our marketing team?
The program works best when marketing owns the story and we carry it into the account. Marketing gives us the offer and something useful to lead with; we turn it into one note to the committee and the LinkedIn follow-up, and every opened account lands in the CRM where marketing can see it. Marketing approves the words, so nothing conflicts with the brand.
What could your business become?
Let’s find the next move. A conversation with our team, a clear direction, and a plan to build it.
Book a strategy call Contact our team