GTM engineering and AI engineering, in plain English.

Clear guides for founders and teams deciding how to put AI to work, written by Lucas Mack, who builds these systems every day.

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The difference between a GTM engineer and an AI engineer

Both titles end in engineer, and both jobs build with AI. One points it at winning customers, the other at running the company. Here is how to tell them apart.

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What is a GTM engineer?

The title is new, and plenty of people have never heard it. Here is what the job is, what a GTM engineer builds, and how to tell whether your company needs one.

5 minute read Includes a video

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Put the ideas to work

Thirty minutes with Lucas on your business: what a GTM engineer or an AI engineer would build first, and why. You leave with a plan either way.

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