A shared direction.
We agree on priorities, connect the right accounts and work with the people who will use what we build.
A GTM engineer builds and runs the systems that find your buyers, reach them and turn their replies into meetings. Inside your team, inside your business, with everything yours to keep.
A GTM engineer builds and runs the systems a company uses to win customers: who to sell to, how to reach them, what to say, and what happens when they reply. GTM stands for go-to-market.
If you hear the word engineer and picture someone writing code for an app, you are not alone. A GTM engineer builds something different. Not a product to sell, and not a sales job, but the machine your sales run on: the list of companies worth reaching, the research on each one, the message, the replies, the meetings and the CRM, connected so that AI does the repetitive work and a person approves every reply.
Embedded means the GTM engineer works inside your team, in your Slack, your CRM and your accounts, and every system stays with you. New to the term? Start with what a GTM engineer is, then read what embedded GTM engineering means.
Lucas works inside your team to connect strategy and execution. The same person who maps the opportunity can build what it takes to pursue it.
A pipeline that needs momentum. A CRM that needs context. Replies that wait in an inbox. We choose the work with you and build around it.
Explore what we buildWe agree on priorities, connect the right accounts and work with the people who will use what we build.
AI handles the repeatable work. People make the judgment calls and approve the conversations that go out.
The workflows, lists and documentation belong to you. The engagement grows from the value we create together.
Both are engineers who build with AI. They point it at different problems.
| Criteria | GTM engineer | AI engineer |
|---|---|---|
| Builds | The machine that wins customers. | The software your company runs on inside. |
| Points AI at | Revenue coming in: the right buyers, the right message, every reply answered. | How the company runs: money, reporting, knowledge and daily operations. |
| Typical first system | A pipeline program: the list, the research, the outreach and reply handling. | A finance or reporting system that replaces a spreadsheet and a manual routine. |
| At SMGP | Embedded GTM engineering, this page. | Embedded AI engineering. |
Read the difference between a GTM engineer and an AI engineer
We run our own company on the same systems: 455 automations built, 194 running today.
See how SMGP runsNo. The seat carries the same workload as a full-time hire. You get a named engineer inside your business every working day, plus the firm and the systems behind him. The difference from a hire is not the hours. It is that you are buying a working go-to-market engine instead of an empty seat that has to build one from scratch, and the engine arrives in the first month instead of the sixth.
Lucas Mack builds and runs the systems, owns the strategy and takes every client conversation, from the first call to the weekly report. Behind him is a trained delivery team that researches and checks every list by hand, reviews every draft against the target list before it goes out, and answers replies inside the systems he built. You get one point of contact, in your own Slack, and a team behind it. Nobody is a junior rep shared across a dozen accounts.
Six families of systems. Reply handling and lead routing, so every reply is read in seconds and answered by a person. Research, lists and sending infrastructure. CRM, reporting and finance. Company memory, so every call and promise is filed within minutes. Website, search and lead capture. Founder content on LinkedIn. Outbound comes first because pipeline comes first, and the other families follow as the seat finds the next bottleneck. When the next bottleneck sits inside the business rather than in the pipeline, such as finance, reporting or company memory, the work belongs to embedded AI engineering. Each family has its own page under the systems hub.
Yes. Every workflow, every list, every document and every login is yours. Accounts are opened in your name, the automations run in your instance, and the documentation is written as the systems are built rather than after. If we part ways, nothing turns off and nobody has to reverse-engineer anything. That is the whole point of building inside your business rather than inside ours.
Yes. We build on n8n and Claude and connect to the tools you already run: HubSpot, Pipedrive, Salesforce, Slack, Google Workspace, Microsoft 365 and the sending platforms you prefer. If you have no stack yet, we bring ours and open every account in your name. If you have one, we plug into it and leave it cleaner than we found it. You do not have to buy anything to start.
Around your team and your market. On a 30-minute strategy call we agree what the engineer should build first, which systems come with the seat and the targets for the first 90 days. The proposal follows the call.
Live in about two to four weeks. First replies come in days. Judge the program at month three, because real traction takes about 90 days. We set the first 90-day targets on the strategy call so you know what we are aiming at before anything launches, and the weekly report shows what the list and the message actually produced.
Good. The seat makes them faster. RevOps owns the CRM and the reporting; we own the go-to-market engine and the AI systems around it, and we hand them clean data instead of more work. Most RevOps people have a backlog of automations they never get time to build. That backlog is where we start, and the first system usually ships in month one.
No. We fill their calendars. Your salespeople take the meetings and close the deals. We build the list, write the outreach, run the mix that fits your market, answer the first reply and book the call, with the research attached. If you have no salespeople yet, the founder takes the meetings and we handle everything before them.
Engagements typically run between 12 and 24 months, with a 90-day exit window. When it ends, you keep everything that was built, documented and running. The exit is clean by design: in the last 90 days we finish the documentation, confirm every login is yours and hand over the running systems. The engine keeps running after we leave.
Thirty minutes with Lucas. We map your market, agree on the first system and scope the work to your team. You leave with a plan either way.
Book a strategy call Contact our team