An open door to your business.

Connect the first impression to the next conversation. A website, search presence and lead capture built as one system.

The experience is part of the operation.

When a prospect looks you up, the website should help them understand the value and take the next step. We connect that experience to the team that follows through.

  • A clear story and a useful next step
  • Search-readable pages and structured information
  • Lead capture connected to your team

Built and running at SMGP.

SMGP’s website, capabilities site and forms are examples of our own work. Search visibility depends on the content, technical foundation and authority that develop over time.

Inside our own operation
Lead-capture chat

The chat on smgp.co posts each message to a workflow; Claude answers from the site's own facts, qualifies in a few questions, hands off to the booking page, and files a work email to the lead database with a Slack alert.

It replaces a contact form nobody answered until the next morning.

The forms builder

Forms.smgp.co: 13+ live forms, Supabase backend, Slack alert on every submission.

It replaces GoHighLevel forms.

Built in your accounts.
Yours to keep.

We understand the workflow, agree on the scope and build it with your team. The handover includes the system and its documentation.

Start with a scoped project, or make it part of embedded GTM engineering: a GTM engineer inside your team who keeps building the machine that wins your customers.

How a systems project works

Explore embedded GTM engineering

The practical details.

Do you build websites?

Yes, as one family inside an AI-run go-to-market. We are an embedded GTM engineering firm, and the site is one of the systems that finds and captures buyers. We build it the way we built this one: static HTML on Astro, one H1 per page, schema, robots rules for the AI search bots, an llms.txt and a lead-capture chat.

What does it mean to be cited by AI search?

When someone asks an AI search engine a question, the engine answers directly and names the pages it drew from. Those engines fetch pages with their own bots, prefer plain structure, and cite pages that answer the question in the first paragraph. Robots rules that name those bots, an llms.txt and schema on every page make a site citable.

How does the chat answer, and what does it do with a lead?

It answers from the site's own facts. Each message posts to a workflow, Claude answers from the same facts printed on these pages, qualifies in a few questions and hands off to the booking page. A work email files the person to the lead database and alerts Slack, once per conversation.

Can you work with our existing site?

Usually, yes. If the site runs on a platform we can edit, we fix the structure page by page: titles, H1s, schema, the robots rules, the first paragraph of each page, and the chat and forms on top. If the platform fights every change, we rebuild and redirect every old URL.

What could your business become?

Let’s find the next move. A conversation with our team, a clear direction, and a plan to build it.

Book a strategy call Contact our team